Thursday, January 12, 2012

The iPhone’s 5th birthday—A Revolution in the Marketplace

Five years ago, Apple made history when it released the original iPhone. As the world's most anticipated gadget, the iPhone changed the way we communicate and revolutionized our use of technology and the internet. While it created a serious demand for sturdy iPhone 4 cases and covers to protect these valuable devices, it also opened up an entirely new economic niche with the release of apps and other accessories.

The iPhone streamlined our technological needs into one device that fused a cellphone with an iPod and internet services. Yet it also paved the way for an entirely new product line of Apple devices, including the iPad. Again, this created an entirely new market for tablets from competitors, as well as apps, followed by the upgrade to the original tablet (aka the iPad 2), iPad 2 protective covers, and iPad accessories. Some of these additional products, such as iPad cases and covers, are actually a necessity to protecting the initial investment in one of these invaluable devices. As you can see, a multitude of additional revenue streams were created.

The functionality of the iPhone continues to improve and expand, causing devotees to anticipate new upgraded versions to the point of fanaticism. Those with iPhone 4 cases and covers will most likely need to replace their covers to accommodate the rumored smaller size iPhone 5, and new apps and accessories will most likely accompany its launch. Once again, more and more boosts to the economy and consumer marketplace.

A similar scenario can be expected with the iPad 3. Many owners will follow suit and upgrade their devices, and thus need to purchase replacements for their iPad cases and covers. In addition, these consumers will most likely want to buy the newest apps to be released, as well as the latest iPad accessories. These brilliant devices have not only done wonders for the convenience and timeliness of our communication, the iPhone created revenue streams and income that ultimately have done wonders for our economy.

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