While the new iPad is Apple’s hottest selling device ever, don’t throw away your previous iPad cases and covers just yet. While rave reviews of the device’s unrivalled high-resolution display prompted sales of over three million units since its launch on March 16, some issues are generating negative publicity for the new iPad—and more importantly, irritating many customers.
The same fans who waited in line for the precious new iPad and rushed to buy iPad 3 cases and covers are now complaining about the tablet's heating issues. Reports state that the new iPad heats up to 47 degree celsius while its predecessors only reached 39 degree celsius. While some consider this to be a minor problem, others weigh it much more heavily.
Next, a problem occurred with some smart covers and iPad 3 cases and covers, which were not functioning as well as they should have with the new device. This issue also may seem minor to some, though we know that many consumers have come to rely on the protection as well as the multiple functionalities provided by iPad cases and covers.
You would think the impressive features of the iPad 3 would outweigh the complaints, but they don’t—especially considering that the new iPad battery meter is reported to be inaccurate and, at times, faulty. Research recently performed confirmed that even when a 100 percent charge is indicated, the new tablet batteries do not reach 100 percent, and may need up to an extra hour before the charging is done. Again, it’s a good thing many customers didn’t get rid of their older devices and original iPad cases and covers.
The same research also claimed that even though the charge indicates 100 percent, the new iPad’s battery is actually only 90 percent charged—this means the user would get 1.2 hours less running time. While this doesn’t exactly mean Apple users are jumping ship, trading in their iPad 3 and accessories for the android tablet coupled with android cases, the negative publicity may discourage those with competitors’ tablets from making the switch.
The new iPad 3 boasts considerably more powerful battery than the original iPad and iPad 2 (it went from a 25-watt-hour lithium-ion battery to a 42.5-watt-hour battery). Apple executives refuted the problems by explaining that the killer new features, especially the retina display, uses up a lot of power. While Apple strives to develop a solution for the battery issues, new users can keep their new device fully charged plugging it in a bit longer than usual or overnight, and if Android tablet users don’t want to take a risk, they can funnel that disposable income into accessories for their current device and some flashy new Android cases.
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